mardi 12 janvier 2010

....InnoCentive....



Let us summarize it in 5 steps :


I have a problem : A Seeker identifies a Challenge and works with InnoCentive’s Client Services team to define it, articulate it, and post it on the InnoCentive@Work website.


I have a solution :
Each Challenge is connected to an open internal forum that makes it easy for Seekers to communicate freely with Solvers. Solvers can engage in intellectually stimulating problem solving while earning rewards and recognition.

Let's talk :
The entire discussion is fully open and available for all Solvers to read and contribute. Solvers are encouraged to critique and build on each other's ideas and thoughts, dramatically increasing the speed and quality of final solutions.

Great idea :
At the end of the discussion period the Seeker reviews the details and decides which Solvers have made the greatest contributions toward solving
the problem.

Thanks :
Solvers who provide the most valuable input based on active involvement, fresh thinking, and business impact are rewarded with cash, prizes, or points, as part of
an internal recognition program.

This is how InnoCentive team explains the procedure. Looking at the idea and the issue out of it seems to be great, powerful, interesting....but if we dig a bit and look behind the scene, we cannot miss the point that this business (InnoCentive, Yourencore, Tekscout...)can promote online work (less cost) and on another hand collaborate on less recruitment in R&D services (more expensive).

Although we say that innovation and ideas exchange can evolve through interaction, are we going into a new whole era of virtuality...

So again, the question to be asked : What Will TOMORROW Looks Like?!

Last but not least, if i was to think of a new InnoCentive strategy, I would have increased the commission of 10% on the rewards and utilize this amount of money to organize some gathering for all solvers in their respective areas for REAL exchanges of ideas and meetings.

2 commentaires:

  1. hello selim,

    You have done a good analysis of the Innocentive" business. Yet, you have stated above that one of the inconveniences of innocentive is the fact that with their online business, they "collaborate on less recruitment in R&D services". Don't you think that promoting online innovative ideas costs less to small companies (seekers) than hiring offline consulting services.Achieving cost savings is very important for small businesses. They need to cut costs to the minimum in order to stay competitive and profitable!

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  2. Hey Selim,
    Quite a presentation you have here : synthetic, acurate and very lively due to the little men... However, I agree with Ghizlane on the idea that smaller companies can not afford to hire or develop their own R&D department. Nonetheless, Innocentive could lessen this kind of risk by setting up a chart to make bigger companies help the solution seekers into becoming recognized consultants..

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