GENERAL NUMBERS:
2001 Creation
240M Turnover in 2006
650M Turnover in 2009
1000 employees
38M products sold in 2009
1200 Brands
9M members
Revenue Sources:
e-commerce business model. Revenues are generated with commission on sale. Moreover the sellers pay for a page to exist on the site. Packages differ from just selling products or launching a whole company campaign.
Buyers or customers have many advantages related to selling prices varying from 20 to 70%. They have a divers choice of many brands and different products. The online boutique is helpful in a sense of being accessible anytime, anywhere. In order to attract its customers VP launched a private sale section called VP Lounge for luxurious and/or special products. They set an excellent client service with a limited time of answer.
As per Journal Du Net, VP owns 90 to 95% of market shares what makes the competition hard even though the internet e commerce sites are numerous (Fashionshopping, BrandAley, Cdiscount, Clubatcost…).
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